team development for comms teams
you are
A communications and engagement team in a public sector organisation. You make information clear, timely and accessible for the people you serve. You may handle media and press, plan campaigns, manage internal communications, run web and social channels or lead stakeholder and community engagement - or cover all of it in a small team. You help colleagues and leaders explain complex work in plain English, meet accessibility standards and build public trust through consistent joined-up messages.
we are
A collective of experienced trainers and coaches who design and deliver team-based professional development programmes for public sector organisations.
We build CPD-accredited programmes around your team’s live work and priorities, helping strengthen collaboration, raise standards, improve team dynamics and re-energise people around shared goals.
what is it that we do for comms teams
We provide team-based training for public sector communications and engagement teams across government departments and agencies, local authorities, NHS trusts and emergency services. Each programme is built around your live content, campaigns and channels. We blend practical training, facilitated discussion and structured follow-up so that skills turn into new habits. The result is clearer content, smoother workflows and stronger collaboration across press, campaigns, internal communications, digital and engagement functions.
Teamshaper is an appointed supplier on the CCS Communications Marketplace, RM6124.
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![Communicate - a Teamshaper training module]()
improve content quality
Re-energise your messaging and make it sound like your organisation’s true voice. Reconnect communications with your purpose and values. Build confidence in how to use, and how not to use, AI tools for drafting, editing and idea generation, in line with the UK Government AI Playbook. -
![Present - a Teamshaper training module]()
deepen audience understanding
Develop a sharper picture of who your messages are for: citizens, staff, partners or stakeholders. Gain insight into what matters to them and how they consume information, so your campaigns and updates land more clearly and build trust. -
![work better together]()
work better together
Understand each team member’s roles, strengths and hidden talents. Clarify how different parts of the communications function fit together and where collaboration adds most value. Strengthen team cohesion and break down silos between press, digital, campaigns and engagement. -
![Deliver - a Teamshaper training module]()
deliver more efficiently
Map and refine your workflow from brief to publication. Review processes, sign-offs and tools, introduce automation where it helps, and embed a simple continuous-improvement mindset so effort goes where it adds impact. -
![Compose - a Teamshaper training module]()
build resilience and support
Create a team culture that’s open, supportive and non-judgemental. Strengthen wellbeing and retention by improving how the team shares workload, gives feedback and supports each other under pressure. -
![Deliver - a Teamshaper training module]()
elevate insight and evaluation
Use campaign data, digital analytics and survey results to evaluate what’s working, evidence impact and feed learning back into planning. Turn measurement from an afterthought into a driver of improvement. -
![Strategise - a Teamshaper module]()
strengthen strategic alignment and influence
Help your team link communications activity directly to organisational strategy, priorities and outcomes. Improve how you brief senior leaders, challenge unclear messaging and position comms as a strategic partner rather than a downstream service. -
![Innovate - a Teamshaper module]()
unleash innovation and creativity
Make space for experimentation. Test fresh ideas, formats and digital tools responsibly, within accessibility and brand standards. Turn curiosity and creative thinking into practical outcomes that surprise, engage and inspire.
examples of some programmes we designed
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Human-Centred Writing
Help comms teams use AI without losing authenticity. Build confident, ethical and human-sounding public-sector messaging across digital, press and internal channels.
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AI-Ready Teams
Equip your team to integrate AI confidently and safely. Map workflows, build prompt libraries and create practical processes that boost efficiency and quality.
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Plain-English Writing
Make every message clear, accessible and trusted. Strengthen how public-sector teams write for diverse audiences using plain English and consistent inclusive tone.
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Resilience through Change
Strengthen resilience and stability through uncertainty. Give teams practical tools to stay steady, connected and productive during organisational transformation.
some content you may find useful
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How to tell whether the public service message you’re reading was written by a machine - and why it matters
Let’s face it, we’re all using AI to write now.
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Team Resilience as Insurance against Uncertainty Fatigue
Uncertainty is one of the main causes of strain in the workplace.
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Why your team’s ‘invisible superpowers’ are the hidden KPI you’re not tracking - yet
The human edge behind high-performing teams and breakthrough outcomes
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Mastering time management as a team
Time management isn’t about squeezing more into your day, it’s about making space for what matters most.
how we add value
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training that drives delivery
We use your team’s live content as training material, so learning time advances real projects and leaves you with habits and templates that repay the time invested.
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alignment with your agenda
Programmes are built around what your team is working to achieve, creating focus on priorities and follow-through on delivery.
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impact you can see
We assess your team and agree outcomes at the start, reporting back at the end. This helps you evidence the impact of the work you’ve invested in.
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expertise you can trust
Specialists with deep public sector experience who understand your pressures and priorities, sharing insight and best practice from elsewhere.
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continuity across programmes
Our associates work as one integrated team, sharing insight and context from every engagement so learning connects, progress builds and impact strengthens over time.
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more for your budget
Our collective model gives you specialists without corporate overheads, and transparent pricing for design and delivery, helping resources stretch further.
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expert partners who listen
We take the time to understand your team’s goals, challenges and realities, designing programmes that fit your needs and deliver lasting results, rather than forcing you into ours.
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energy that endures
Teams leave with shared tools, language and habits that raise standards, strengthen dynamics and keep people energised long after the programme ends.
What is the GC Index
Every Teamshaper programme starts with understanding how a team works. The GC Index is one way of gaining that insight. It’s a simple but powerful framework that shows how people make their greatest impact at work. Rather than analysing personality or job title, it highlights the distinct ways individuals naturally contribute to a team’s success: by generating ideas, shaping strategy, driving delivery, refining outputs or connecting people.
For public sector communications and engagement teams, it provides a shared practical language for understanding how each member leads, collaborates and adds value. Seeing the collective profile helps identify strengths, gaps and where energy is concentrated or missing, insight that can make any development programme more targeted and effective.
The GC Index is an optional add-on to Teamshaper programmes, used where it adds clear value.
To help you experience its benefit, we’re offering a free no-commitment individual GC Index assessment and review for leaders or members of public sector or third sector communications teams in the UK (organisations with more than 50 staff, one free assessment per organisation).
Click below to book your session and see how this simple framework can help shape your team’s growth.
how we work
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![Book training consultation at Teamshaper]()
step 1: booking your consultation - FREE
Once you reach out, whether via email, phone, website form or LinkedIn, we’ll schedule your consultation. Alternatively, you can book it directly using our calendar tool for added convenience.
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![Discovery call for training at Teamshaper]()
step 2: initial call - FREE
Your first call with us is all about fact-finding, which is why we call it a Discovery Call. We'll take the time to understand your team or organisation, your specific needs and the objectives you’re aiming to achieve.
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![Consultation call for training at Teamshaper]()
step 3: in-depth consultation - FREE
We’ll then arrange a more detailed follow-up consultation, which may involve one of our associate trainers and relevant stakeholders from your organisation. This allows us to tailor our recommendations more precisely.
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![Training proposal at Teamshaper]()
step 4: proposal and refinement - FREE
Following our discussions, we’ll provide you with a detailed proposal. There may be some back-and-forth to fine-tune the details, ensuring everything aligns perfectly with your goals. Once agreed, we’ll send you an order form to formalise the engagement.
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![Training programme development at Teamshaper]()
step 5: programme development
With the order confirmed, we’ll start developing your bespoke training programme. This may involve refining existing materials or creating entirely new modules from scratch. We’ll collaborate with you throughout this process to ensure it meets your expectations.
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![Training programme delivery at Teamshaper]()
step 6: programme delivery
Once everything is ready, and based on the agreed delivery schedule, we roll out the training. We can handle as much or as little of the logistics and administration as you prefer, including: sending invitations and managing attendance, organising venues (if applicable) and handling pre-course communication. If your training is delivered virtually, we also provide a fully supported platform.
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![Impact reporting after training at Teamshaper]()
step 7: post-delivery and impact reporting
After each session we’ll share feedback, highlight any issues and offer suggestions for improvement. Once a programme is completed, or at agreed intervals for ongoing training, we’ll provide a comprehensive impact and value report, including follow-up recommendations to maximise long-term benefits.
