• To build your team’s confidence in, understanding of, and skills for the relevant writing environment.

• To discuss winning structures, styles, tone, content and professional language to use.

• To develop your team’s thinking about how to create good writing processes to ensure we encourage best practice before, during and after the process.

• To develop expertise in writing and editing to challenging word/character counts in tight timescales.

• Your team working in unison following similar standards and working towards an aligned goal.

• Members of your team understanding their strengths and how they fit into the team structure to enhance its overall effectiveness.

• Adopting a mindset of continuous improvement and excellence in writing.

This module can be applied to various scenarios where communication is the key skill requiring working on as a team. Examples include:

• Competitive writing – bids, business cases

• Persuasive writing – marketing, copywriting, commercial writing, internal comms

• Promotional writing – website copy, social media, press releases

• Procedural writing – reports, policy, submissions, minutes

• Correspondence – complaint handling, email and messages, knowledge sharing