communicate
From writing bids and business cases to shaping policy, tone of voice or day-to-day correspondence, this module adapts to suit your team’s written communication needs.
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To build your team’s confidence in, understanding of, and skills for the relevant writing environment.
To discuss winning structures, styles, tone, content and professional language.
To develop your team’s thinking about how to create good writing processes to ensure we encourage best practice before, during and after the process.
To develop expertise in writing and editing to challenging word/character counts in tight timescales.
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Your team working in unison following similar standards and working towards an aligned goal.
Members of your team understanding their strengths and how they fit into the team structure to enhance its overall effectiveness.
Adopting a mindset of continuous improvement and excellence in writing.
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This module can be applied to various scenarios where communication is the key skill the team needs to develop. Examples include:
Competitive writing – bids, business cases
Persuasive writing – marketing, copywriting, commercial writing, internal comms
Promotional writing – website copy, social media, press releases
Procedural writing – reports, policy, submissions, minutes
Correspondence – complaint handling, email and messages, knowledge sharing
