communicate / writing policy submissions and briefings with clarity and impact

Policy teams are under constant pressure to present complex issues in a way that busy decision-makers can act on quickly. Whether the audience is a minister, senior leader or cross-departmental committee, submissions and briefings need to be precise, accessible and consistent.

This applied programme helps policy teams cut through the noise. We focus on how to get the key point across immediately, support it with just enough detail and write in a style that gives confidence to the reader. Using your team’s own examples rather than generic case studies, the session delivers immediate benefits while embedding long-term habits. 

    • Strengthen your team’s ability to write with clarity, brevity and impact.

    • Shape writing around what the reader needs to know, not just what the team wants to say.

    • Structure submissions so the main point and recommendation are impossible to miss.

    • Adapt content to match the communication and presentation style preferred in your department.

    • Build shared standards for tone, structure and professional language across the team.

    • Faster and sharper submissions that support confident decision-making.

    • A unified style and voice across documents, improving credibility and saving leaders’ time.

    • Greater confidence in handling word and time constraints without losing substance.

    • Practical strategies for drafting, editing and reviewing as a team.

    • A culture of peer feedback, process discipline and continuous improvement.

    • Half-day core workshop (in-person or virtual)

    • Follow-up virtual drop-in (2 hours, 1 month later)

  • 09:30 – 09:45
    Welcome, introductions and review of pre-course questionnaire. Participants share expectations and team goals.

    09:45 – 10:30
    Knowing your reader – writing for decision-making
    Identifying the priorities of different internal audiences. Writing so the critical message is understood quickly and trusted.

    10:30 – 11:15
    Structuring submissions for impact
    Techniques for putting the key point up front, sequencing evidence effectively, and guiding the reader towards action.

    11:15 – 11:30
    Break

    11:30 – 12:15
    Balancing brevity with depth
    Practical editing exercises on cutting unnecessary text while keeping substance. Writing to tight word and character limits under time pressure.

    12:15 – 12:45
    Team standards and adapting to departmental style
    Agreeing shared tone, structure and processes. Strengthening quality control through collaborative drafting, editing and review. Adapting content to reflect the communication and presentation style your department prefers.

    12:45 – 13:00
    Commitments and close
    Review key takeaways. Set team commitments for embedding and preview the follow-up drop-in.

Sue Calthorpe, Associate Trainer at Teamshaper
Communicate - a Teamshaper training module