communicating with influence
Full-day module within the Leadership Pathway, for leaders who need to build trust and hold a consistent message under scrutiny - with boards, government, the public, or their own teams.
Focused on the difference between influence built on pressure and influence built on trust, and on staying clear and consistent when a message is challenged.
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To understand the difference between authority and influence, and how each shows up in your own relationships.
To apply the Sun and Wind model to distinguish pressure-based persuasion from influence that earns genuine buy-in.
To hold a consistent, assertive message under scrutiny, without becoming defensive or aggressive.
To reframe challenge and pushback constructively, while holding the substance of the message.
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09:30 – 09:45
Welcome and introductions
Setting the tone for the module, reviewing pre-course themes and expectations.09:45 – 10:30
What influence really is
Exploring the difference between authority and influence, and where you currently rely on which.10:30 – 11:15
The Sun and Wind story
An influence model distinguishing pressure-based tactics from creating the conditions where people choose to change.11:15 – 11:30
Break11:30 – 12:15
Holding a consistent message under scrutiny
Using assertive language ('I' statements) to stay clear and consistent when challenged.12:15 – 13:00
Reframing under pressure
Using positive language reframing to turn a defensive or negative moment constructive, without losing the message.13:00 – 13:45
Lunch13:45 – 14:30
Building trust across relationships
Using the Golden Thread - vision to strategy to actions - so stakeholders see coherence over time, not just a single persuasive moment.14:30 – 15:15
Live scrutiny scenario
You rehearse holding your message under challenging questions, drawing on the Sun and Wind model and assertive language.15:15 – 15:30
Break15:30 – 16:00
Feedback and refinement16:00 – 16:30
Commitments and close
Agreeing what you will do differently from tomorrow, and how it connects to the shared standards set at pathway kickoff.

