creating digital content

Half-day workshop for public sector professionals creating or contributing to digital and social media content

Focused on choosing the right content for each platform, creating it effectively and understanding what works.

By the end of the session, participants will be able to:
- Choose the right type of content for different platforms and audiences
- Turn messages into formats that work, such as short video, carousels and posts
- Create simple, effective digital content using accessible tools and techniques
- Understand how platform features influence what performs well
- Read basic analytics and use them to improve future content
- Apply judgement when creating content within public sector expectations and boundaries
This is a practical, hands-on session.
Participants create different types of digital content, working through realistic examples and using simple tools. Each section introduces a format or approach, followed by guided practice.
The focus is on understanding what works on each platform and building confidence in creating content that fits.
Half-day workshop (09:30–13:00)
Delivered in-person or virtually
Mixed groups from across teams
Up to 20 participants
From £1,800 per session
09:30 – 09:45
Introduction and context
What works in digital content and why
09:45 – 10:30
Platforms and formats
Choosing the right format for the message
10:30 – 11:15
Creating content
Short video, carousels and posts
11:15 – 11:30
Break
11:30 – 12:15
How platforms shape content
Using features, formats and timing effectively
12:15 – 12:45
Understanding what works
Basic analytics and improving content
12:45 – 13:00
Key takeaways and application