creating digital content

By the end of the session, participants will be able to:

• Choose the right type of content for different platforms and audiences

• Turn messages into formats that work, such as short video, carousels and posts, and create these during the session

• Create effective digital content using accessible tools and techniques in a structured, practical setting

• Understand how platform features influence what performs well

• Read analytics correctly and use them to improve future content

• Apply judgement when creating content within public sector expectations and boundaries

• Maximise positive engagement by creating a managing a conversation with readers

This is a practical, hands-on masterclass.

Participants work in small teams to create digital content throughout the session, using realistic examples and simple tools. Each section introduces a format or approach, followed by guided creation and feedback.

We focus on understanding what works on each platform and building confidence through actually creating and refining content during the session.

• Half-day masterclass (3.5 hours)

• Can be extended to a full day to cover additional objectives

• Delivered in-person or virtually

• Mixed groups from across teams

• Level set to match the group on the day

• Up to 20 participants

• From £1,800 per session

09:30 – 09:45
Introduction and context
What works in digital content and why

09:45 – 10:30
Platforms and formats
Choosing the right format for the message (preparing for creation)

10:30 – 11:15
Creating content (group work)
Hands-on creation of short video, carousels and posts

11:15 – 11:30
Break

11:30 – 12:15
Creating content (group work)
Participants create content in small teams using platform features, formats and timing

12:15 – 12:45
Understanding what works
Reviewing created content, using analytics to improve it

12:45 – 13:00
Key takeaways and application