stakeholder engagement

Half-day masterclass for public sector professionals working with stakeholders across organisations, agencies and communities

For those who need to work with external stakeholders, partners or other organisations where priorities differ, and where progress depends on building effective working relationships.

  • By the end of the session, participants will be able to:

    • Identify the stakeholders connected to their work and understand their role and influence

    • Assess stakeholder priorities, interests and potential impact on outcomes

    • Decide where to focus attention and effort when managing multiple stakeholders

    • Plan engagement approaches that support progress and reduce friction

    • Communicate clearly and confidently when managing differing priorities or expectations

    • Apply simple tools to structure and review stakeholder engagement activity

  • This is a practical, hands-on masterclass.

    Participants work through real stakeholder situations, including their own where possible. Each section introduces a simple tool or approach, followed by exercises to apply it immediately.

    The focus is on helping participants make sense of their stakeholder environment and take a more structured, deliberate approach to working with others.

    • Half-day masterclass (3.5 hours)

    • Can be extended to a full day to cover additional objectives

    • Delivered in-person or virtually

    • Mixed groups from across teams

    • Level set to match the group on the day

    • Up to 20 participants

    • From £1,800 per session

  • 09:30 – 09:45
    Introduction and context

    09:45 – 10:30
    Understanding stakeholders in a public sector context
    Identifying stakeholder groups across departments, agencies and partners, using the Stakeholder Onion Model.

    10:30 – 11:15
    Analysing influence, interest and priorities
    Assessing influence, interest, legitimacy and urgency using the Power/Interest Grid and the Salience Model.

    11:15 – 11:30
    Break

    11:30 – 12:15
    Prioritising engagement and managing risk
    Identifying risks from disengaged or resistant stakeholders, and using tools such as RACI and Red/Amber/Green ratings to clarify roles and priorities.

    12:15 – 12:45
    Planning communication and engagement approaches
    Choosing engagement approaches and communication channels using the Public Sector Engagement Ladder and the 6 Cs of Credible Communication, and maintaining clarity and neutrality when priorities compete.

    12:45 – 13:00
    Key takeaways and application
    Personal action planning for applying the tools back at work.

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Sue Calthorpe, Associate Trainer at Teamshaper
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