writing to be read
Half-day masterclass for public sector professionals who write for others to read and act on
For those producing emails, briefings, reports or public-facing content, and who want their writing to be clearer, easier to follow and more likely to be acted on.
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By the end of the masterclass, participants will be able to:
Get to the point quickly so key messages are understood first time
Structure written work so it is easy to follow and act on
Adjust tone and level of detail for different audiences, including senior leaders and the public
Use AI to support drafting and editing without losing accuracy, judgement or voice
Edit content down to what matters, meeting word limits without losing meaning
Write in a way that is clear, accessible and appropriate for a wide range of readers
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This is a practical, hands-on masterclass.
Participants work through examples of public sector writing, including their own where appropriate. Each section introduces a simple approach, followed by short exercises to apply it straight away.
AI tools are used in compliance with government guidelines to show how they can support drafting and editing, while keeping control of content and decision-making with the writer.
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Half-day masterclass (3.5 hours)
Can be extended to a full day to cover additional objectives
Delivered in-person or virtually
Mixed groups from across teams
Level set to match the group on the day
Up to 20 participants
From £1,800 per session
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09:30 – 09:45
Introduction and context09:45 – 10:30
Writing with purpose and audience in mind10:30 – 11:15
Using AI to support drafting and editing11:15 – 11:30
Break11:30 – 12:15
Structuring and editing for clarity12:15 – 12:45
Tone, accessibility and inclusive language12:45 – 13:00
Key takeaways and application
