writing to be read

Half-day masterclass for public sector professionals who write for others to read and act on

For those producing emails, briefings, reports or public-facing content, and who want their writing to be clearer, easier to follow and more likely to be acted on.

  • By the end of the masterclass, participants will be able to:

    • Get to the point quickly so key messages are understood first time

    • Structure written work so it is easy to follow and act on

    • Adjust tone and level of detail for different audiences, including senior leaders and the public

    • Use AI to support drafting and editing without losing accuracy, judgement or voice

    • Edit content down to what matters, meeting word limits without losing meaning

    • Write in a way that is clear, accessible and appropriate for a wide range of readers

  • This is a practical, hands-on masterclass.

    Participants work through examples of public sector writing, including their own where appropriate. Each section introduces a simple approach, followed by short exercises to apply it straight away.

    AI tools are used in compliance with government guidelines to show how they can support drafting and editing, while keeping control of content and decision-making with the writer.

    • Half-day masterclass (3.5 hours)

    • Can be extended to a full day to cover additional objectives

    • Delivered in-person or virtually

    • Mixed groups from across teams

    • Level set to match the group on the day

    • Up to 20 participants

    • From £1,800 per session

  • 09:30 – 09:45
    Introduction and context

    09:45 – 10:30
    Writing with purpose and audience in mind

    10:30 – 11:15
    Using AI to support drafting and editing

    11:15 – 11:30
    Break

    11:30 – 12:15
    Structuring and editing for clarity

    12:15 – 12:45
    Tone, accessibility and inclusive language

    12:45 – 13:00
    Key takeaways and application

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Sue Calthorpe, Associate Trainer at Teamshaper
Communicate - a Teamshaper training module